Building E-commerce Excellence
I'm Marek, an E-commerce Manager with over 9 years of experience working with companies of all sizes - from small to established brands. Currently, I manage online stores for Helikon-Tex and Direct Action in the fashion industry.
My focus? Making e-commerce operations run smoothly. I handle multiple domains - from store management and team coordination to tech implementation and data analysis. I've worked with B2C, D2C, and B2B2C models, including cross-border sales, so I understand the challenges each brings.
I'm particularly into the technical side - whether it's implementing a new platform, planning features, or translating tech requirements into business language. I like testing new ideas, analyzing data, and continuously improving how things work.
I believe in clear communication, proactive problem-solving, and making data-driven decisions. Planning is important, but so is adapting when things change.
Core Values: Development • Responsibility • Proactivity • Balance • Self-awareness • Humility
Gallup Test: Individualization | Achiever | Analytical | Focus | Relator - Executing
Outside of work, I'm into calisthenics and combat sports. I also enjoy business and tech podcasts.
I can help you with this
Click on each area to explore my expertise in detail
Analytics
I work with analytics daily-tracking metrics, testing hypotheses, and using data to make better decisions. When data isn't available, I rely on best practices and risk assessment. I make sure the team understands how their work impacts the numbers.
Sales
I've worked with B2C, D2C, and B2B2C models, so I know the challenges each brings. I handle pricing strategies, navigate tax regulations, and understand the many factors that affect e-commerce sales performance.
Digital Marketing
I work with marketing teams and agencies to set goals and execute campaigns that deliver results. I've implemented marketing automation tools and run plenty of campaigns - always focused on ROI and staying within budget.
E-commerce Technology
I've implemented both open-source and SaaS e-commerce platforms, from large-scale projects to smaller setups. I understand how technology impacts sales and have handled everything from tax rules to ERP/PIM integrations for cross-boarder stores.
Marketplace Platforms
I have experience with Allegro and understand the challenges of selling on Amazon. Currently building a team to handle marketplace operations.
Web Development
I can code well enough to understand how things work and talk effectively with developers. I've worked with various tech agencies and can help choose the right one for a project. Built this website myself, and rebuild with Claude AI.
UI/UX Design
I can code landing pages and emails from designs, know UI/UX best practices, and have worked extensively with designers and CX teams. I value testing and user research.
Project Management
I run projects methodically - clear communication, risk management, and keeping everyone aligned. I adapt project methodologies to fit business needs and make sure meetings are productive with clear objectives and follow-ups.
Management Skills
I've managed teams of 10+ people. I focus on clear communication, planning, and execution. I'm comfortable giving and receiving feedback, addressing problems early, and building good team routines. Regular 1-on-1s and budget management are part of my day-to-day.
Collaboration Tools
Comfortable with most popular collaboration tools. Always open to trying new ones if they can make work more efficient.
My Professional Journey
9+ years of E-commerce experience across fashion, food, and mobile accessories industries.
E-commerce Manager
I manage e-commerce for Helikon-Tex and Direct Action, two fashion brands in the tactical space. Built and lead a 10+ person e-commerce team handling everything from tech implementation to daily operations.
- Launched new Helikon-Tex and Direct Action stores (Magento)
- Built e-commerce department from ground up - established processes, documentation, and team structure
- Led product information project: prepared and migrated all product data into PIM system (Pimcore)
- Developed and executed multiple legal/tax compliance projects across markets
- Created growth strategies based on data analysis and business goals
I'm responsible for store performance, technology decisions, and cross-departmental collaboration. Also serve on the company's management team.
E-commerce Specialist
Managed relationships with technology partners, prioritized development tasks, and handled day-to-day store operations for Helikon-Tex and Direct Action.
- Coordinated with tech partners - defined requirements, supervised execution
- Coded landing pages and email templates based on UX/UI designs
- Set up marketing automation and ran campaigns with the marketing team
- Created process documentation and training materials for the team
- Participated in a platform migration project (learned valuable lessons from a failed implementation)
E-commerce Consultant
Consulting work to fix a failed e-commerce implementation.
- Analyzed failed WordPress store and recommended SaaS migration
- Managed implementation with new platform provider
- Hands-on work: coded landing pages, email templates, configured store
E-commerce Analyst
Analytics-focused role working on performance optimization.
- Analytics setup: Configured Google Analytics, Optimize, and ran A/B tests
- Marketplace expansion: Launched and optimized Allegro sales via Baselinker
- Marketing optimization: Reduced costs in AdWords and Shopping campaigns
- Automation: Implemented marketing automation and warehouse process improvements
Projects
Own Business Page
Biogo Store
Education
Bachelor of Engineering (BEng), Information Technology
E-commerce Developer
Courses and Certificates
AgilePM Foundation
Team Leadership Training
Team Management Training
Leadership Training Program
Events
Digital Experts Summit
Commerce Transformation Days
Infoshare
Web Summit
Get In Touch
Happy to chat about e-commerce
I'm always interested in hearing about new opportunities or just connecting with fellow E-commerce professionals.
Wrocław, Poland